Lead an innovative team that pushes the limits of media performance campaigns. Our team develops and integrates automation tools, machine learning algorithms, and advanced analytics to improve efficiency and effectiveness.

Through creative content, we captivate audiences and get them to act. Through our proprietary tools, we optimize media strategies to ensure maximum reach and engagement.

In every campaign, we use technology to its full potential, transforming data into actionable insights. In this rapidly evolving digital landscape, we remain at the forefront, consistently delivering cutting-edge solutions for our clients.

I led the team providing technological and analytics services to all agencies and clients of the Groupe. Our main goal is developing our own products to improve media and creative efficiency, to provide industry-leading services for our clients.

For the first year we restructured the team (more than 80 employees) and built streamlined internal processes to be more cost-effective and provide new services faster.

OHM began as a boutique performance agency and has developed into one of Russia’s leading media & performance agencies with strong technology expertise and a diverse client portfolio.

As well as optimizing and automating AdCampaigns in Google and Facebook, we developed our own product line. OHM has been shortlisted for the Google Premium Partners award three times (Mobile innovations and Video ads innovations)

I was originally a marketing manager for the largest e-commerce marketplace in the market, and later became a director of business development. At different stages, I have been responsible for digital marketing, product management, performance marketing, service distribution, and external monetization. With experience in mergers and acquisitions and integrating external services with Yandex.Market.